This is a class project done in college along with a classmate.

We studied the existing advertising and media related to tic tac in India till date, and then came up with a new campaign for the product, from a different angle.

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This is a 3 part hypothetical print ad campaign, for Tic Tac, titled 'TIC TAC TOH, bindaas raho!'

The copy is a play on the concept of tic tac toe which stands for a player winning the game.